I happen to watch Oprah Winfrey and it so happen they are talking about this new make up line called ELF. They said Oprah like it and the price is right. I happen to find ELF products in Big Lots but it is not a lot of products to choose from. Today I went to HEB supermarket (we are still vacationing here in San Antonio) and guess what I found many products of ELF. I look at the price and yes, it is true the price is just right. I bought this two ( eyes shadow and blush on) for less than $10.00. Gonna try this product asap!